MANAGEMENT TEAM

MANAGEMENT TEAM

The Men Behind The Machines

GIRISH ARORA

Chairman & managing director, founder

A visionary and business leader; in short, a pioneer born to lead. Though being a teacher’s son, Girish Arora always had an inclination towards business. After successfully starting up small businesses of schoolbags, and importing second-hand Xerox machines from Australia, repairing and selling them in India, Girish Arora realized the potential for batteries in India and founded Base in 1987.

He initially traded in VRLA batteries and its turnover crossed 10 lakhs. He further took up an association for National distribution for Panasonic VRLA batteries. Following massive expansion, in 1991, he set Base’s headquarters in Bangalore.

In 2000, Panasonic offered the exclusive distributorship of Panasonic batteries to Base. Automotive batteries were also brought into a gamut, and a new arena of sales was being entered into. Forthwith “Base Terminal®” – as an exclusive “One stop Battery shop” was launched. To cater to the growing demand, in 2005, he initiated the idea of manufacturing batteries. Girish was able to start construction for the fully fledged R&D and state-of-the-art manufacturing facility at Solan by 2007.

In addition to this, Base Batteries has invested Rs. 480 crores in its new plant at Hosur. Construction began two years back on the 205-acre space; once commissioned, under the vision of Girish Arora, the new facility will add to the company’s battery capacity substantially… providing 250 million Ampere hours (mAh) to the existing 80 mAh capacity at Solan, Himanchal Pradesh.

ADITYA ARORA

Chief Operating Officer

Aditya Arora is a dynamic individual with immense entrepreneurial spirit. Starting at age 21, he worked his way up across various divisions of Base to understand the dynamics and functioning across the organization. Aditya has an MBA from Indian School of Business, Hyderabad. His scholar accolades include a study on growing and sustaining family businesses at Kellogg School of Business, Chicago. He currently oversees the strategy, governance, operations, marketing, sales, after sales, research & development, information technology and human resource functions at Base and is focused on diversifying the business into new product verticals and take the group international over the next 2 years.

Under his able leadership, Base has clocked an annual turnover of Rs. 1200 crores, boasting one of the largest distribution network in the country with 28 offices, 48 service centers, 475 distributors and 15,000 dealers from Srinagar to Kanyakumari. He has played a pivotal role in streamlining and professionalizing the family-run business enabling it to post growth of 25-30% year-on-year. Under his leadership the brand became the first Indian battery to power a Formula one car back in 2011 amongst other achievements.

His passion of cars and his entrepreneurial spirit have led him to create his own companies. One, Element One super-car club in Bangalore and the other Hivesports United, a 100% subsidiary of Base. Hivesports conceptualizes, promotes, and introduces newer formats for sporting events in India such as Bangalore Polo Season 2012, the first of it's kind lifestyle sporting event in Bangalore.

Ketan Chitnis

VP - Sales - Institutional

Mr. Ketan a marketing professional with over 15 years of experience in Marketing Industrial VRLA batteries in channel and Institutional customers. He is a Bachelor of Engineering in Electronics from Mumbai University. Also he is an approved Valuer for Data centers, IT and Telecom. Mr. Ketan  having a rich experience in accounting, finance, taxation as well.  He has worked in the Renewable Energy sector on designing level and  having expertise in organizational development, process management, developing reporting systems.

This empowers him in terms of managing Opex of an organization at optimal level. He has worked earlier with Amara Raja Batteries Ltd. And Emerson (Tata Liebert then) & have worked exclusively with number of market segments like Banking, Insurance, finance, IT, Industries, Telecom etc for Backup and energy solutions.

With Base corporation Ltd., He shall be instrumental in setting sales and service network across India, Brand creation and product placement.